UTM Link Builder
Create a separate campaign link for each social platform or blog post so your analytics can show which visits turn into active users.
Short answer: A UTM link adds utm_source, utm_medium and utm_campaign parameters to a URL so your analytics can show which post or platform sent each visit. Build one link per placement, with lowercase labels you reuse consistently.
Last reviewed . Platform limits can change; check the platform if a number matters to you.
What is a UTM link?
A UTM link is a URL with campaign parameters that label where a visitor came from. For example, utm_source=youtube and utm_medium=organic_social distinguish a YouTube campaign from a blog link. The tags do not measure a visit by themselves; your destination needs analytics.
Example: https://example.com/?utm_source=youtube&utm_medium=organic_social&utm_campaign=tool_demo
Reference: Google Analytics URL campaign parameters. Prepared by Fulin Labs, October 29, 2026.
Schedule your campaign videos with SchedulePostUse consistent campaign labels
| Parameter | Example | Purpose |
|---|---|---|
| utm_source | youtube / tiktok / instagram | Where the link is shared |
| utm_medium | organic_social / blog | The type of acquisition channel |
| utm_campaign | free_tools_week_1 | The experiment shared across channels |
| utm_content | demo_01 / bio | Which creative or placement was used |
Frequently asked questions
How do I track traffic from TikTok, Instagram Reels, and YouTube Shorts?
Use a separate tagged destination link for each platform. Set utm_source to tiktok, instagram, or youtube, utm_medium to organic_social, and use the same utm_campaign to compare one experiment. Put the link in the profile or another link placement the platform supports. A bio link shared by multiple videos measures the profile campaign, not each individual video.
Can UTM links tell me which channel brings customers?
UTM parameters label an arrival. Your analytics must also measure activation or purchases and retain that arrival context. Compare activated users and returning users per hour of work, not clicks alone. An untagged visit with no referrer remains direct or unknown.
Should I use UTM tags on internal links?
Avoid tagging navigation within the same site: it can overwrite acquisition attribution. Use tags on links from social profiles, external blog posts, newsletters, or other campaigns. Track internal tool-to-product clicks as events instead.
Does this tool shorten links or collect my destination URL?
No. It creates a normal URL locally in your browser. It does not shorten links or send entered URLs to a link-generation service. Do not put personal information or secrets in campaign labels because those labels travel in the URL.